Ford took its digital media prowess to another level when it unveiled the 2011 Explorer exclusively on Facebook, a first for a vehicle reveal, which traditionally occurs at auto shows or major industry events.
The recent success Ford is enjoying can’t be associated to one thing — because they’re doing a number of things right to get them where they are.
Twenty years ago this month James “Buster” Douglas knocked out Mike Tyson in one of the biggest upsets in sports history. Tyson’s loss to Douglas was the first blemish on his otherwise impeccable resume. That unexpected event in sports is what the current Toyota situation is reminiscent of.
The truth behind vehicle incentives is that they don’t differ much in terms of the end goal — which is to create the perception that the manufacturer is discounting the cost of the vehicle.
Last week in LA, the auto show season officially opened with the nation’s first major show of the new model year.
Through our collection of shoppers, we have examined actions and behaviors over the past 18 months on responses to the madness that has overcome the industry and economy during this time, and how dramatically behaviors and opinions have been altered as a result. Here are some of the trends we’ve observed and predictions to accompany the data.
The Green conversation in the automotive world has resulted in new policies and standards for fuel efficiency and emissions as well as recent incentives for manufacturers and consumers to become more environmentally friendly.
By now, we’ve all heard the good news about Cash for Clunkers. Dealers across the country have indicated that traffic went up and that the program not only worked to sell more fuel-efficient new cars but that it brought other new and used car shoppers into the market.
Twitter is booming. Twitter’s growth in the US continues to accelerate at an impressive rate: ComScore reports 4 million unique visitors to the site in February 2009 up 55% from January’s 2.6 million. Their month-over-month growth rate from December 2008 to January 2009 was 33% in the US. Also, comScore’s numbers only reflect website traffic, [...]
Jumpstart Buyer Intent Index shows “Window Shopping” Pattern of American Consumers Increased Dramatically in the Last Year, Cash For Clunkers Spiking Interest