Regardless of whether the initiative is to launch a new vehicle, sustain an existing one or promote a national sales event, there is one thing that remains the same: Reaching in-market car shoppers with the right advertising message is a key strategy that is critical to success for auto manufacturers.
Benefits of working with Jumpstart:
- Achieve targeted reach by tapping into the over 5 million car shoppers we reach through our automotive ad network every month.
- Utilize our vast experience within the automotive industry that enables us to bring innovative solutions to complex marketing problems.
- Through one source, have access to an innovative mix of display advertising, lead-gen and search marketing programs designed to deliver results.
- Experience the industry's best customer service.
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The Jumpstart Automotive Channel reaches more than 5 million in-market car shoppers each month across a network of leading automotive publishers. Through a single buy, auto manufacturers have access to high-quality and leading brand in-market publishers such as NADAguides.com, Vehix.com, Consumer Guide Automotive and JD Power & Associates. |
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Behavioral Targeting provides a solution for scarce inventory availability of targeted in-market car shoppers. With Jumpstart behavioral targeting, advertisers can target in-market car shoppers by category, make and model targeting on lifestyle sites where advertising will be received in a less competitive environment. |
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| Tips for Avoiding Ad Network Exploitation |
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| No large brand in the world wants its ad next to an offensive video. Jumpstart Automotive Media's CEO offers insight to help marketers leverage new media while protecting brand integrity. |
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| August 13, 2007 |
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| Does Your Targeting Tactic Ignore the User? |
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| Engagement seems to be getting lost in the targeting strategy shuffle. Jumpstart Automotive Media's VP of product development explains how to capture this vital element for greater reach and ROI. |
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| July 30, 2007 |
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